Author: Kirsten Corssen


Stonington, Conn. – Atlantic Marketing Company, one of the oldest and largest marine manufacturer representative firms on the United States East Coast, announced today it has been retained by ARCO Marine to represent ARCO’s high-quality and locally made alternators, inboard and outboard starters and tilt/trim motors throughout the Northeast and Mid-Atlantic United States, and eastern Canada.

“While ARCO has a reputation for locally manufacturing high-quality products, the new owners blew us away with the massive improvements they have recently implemented,” said Brandon Flack, president, Atlantic Marketing. “Owners Jason Crawford and Bryan Ley have a clear plan for growing an established brand. They launched an incredible new online marketing tool which includes 3D views of every product they make and also created the most dealer-supportive warranty program we have ever seen. We look forward to supporting them in this vital market.”

“We are thrilled in these hard times to add a top-notch representative firm like Atlantic Marketing to assist with Northeast and Canadian market penetration,” said Jason Crawford, president, ARCO Marine. “We are confident in Atlantic’s experienced staff and are very excited to see the growth they will generate in the near future.”

“In these challenging times our team continues to respectfully push forward,” continued Flack. “We are ever conscious of the incredibly difficult decisions many of our factories are having to make, but we are working tirelessly to keep our clients’ products top of mind.”

ARCO Marine is a U.S.-based manufacturer located in Pensacola, Florida. Established in 1960, the company was pioneers in the replacement parts segment and have a reputation synonymous with premium quality and part reliability. On-site testing is designed to ensure every product that carries the ARCO label will perform at OEM specifications or better, resulting in the most dependable marine engine parts on the market. The new ARCO Assurance warranty program is one of the most comprehensive in the industry, covering parts and labor and will be integral in boosting customer satisfaction and retention.

Atlantic Marketings Newest Addition, Danny Lawless

STONINGTON, CONNECTICUT (USA) – Atlantic Marketing Company, one of the oldest and largest marine manufacturer representative firms on the US East Coast has added one more! Atlantic Marketing has selected Danny Lawless to be the newest manufacturer’s representative for our North East territory ranging from Rhode Island to Eastern Canada.


Danny grew up in Rochester, New York where he spent most of his time in and out of local yacht clubs and marinas surrounded by the boating lifestyle. After graduating from Jacksonville University in April 2017 with a Bachelors in Marketing, Danny spent two years as the assistant sailing coach for the university. He was a large asset to the growth of their collegiate program; coaching the team to compete for three national championships in Match Racing, Men’s Single-handed, and Women’s Single-handed for the first time in history.


“I am excited and ready to make the move back north, and very eager to take on the northern territory. This position is in a new but familiar industry and is something I have worked really hard for. I look forward to being an instrumental part in the success and growth of the Atlantic Marketing Company.”


Atlantic Marketing is pleased to have him as a  new sales rep, we believe he is going to make a great addition to our team. Keep an eye out for him at upcoming events!


Atlantic Marketing Company Heads North Into Canada.

STONINGTON, CONNECTICUT (USA) – Atlantic Marketing Company, one of the oldest and largest marine manufacturer’s representative firms on the US east coast, is proud to welcome a new territory, along with a whole new rep group to the team.   James Wright of J D Wright & Associates Marketing Limited has now officially joined Atlantic Marketing Company.

The relationship of  Atlantic Marketing and J D Wright & Associates will create a new team of representatives and a new territory to help promote lines in the eastern Canadian marine market.  We have confidence in the demand for innovative marine products in the Canadian market.

Not only is the original Atlantic Marketing team excited for line growth, but they are grateful to have a new member, Doug Wright.

Brandon Flack, President of Atlantic Marketing, expresses his excitement when he said, “Atlantic Marketing and Doug Wright have great synergies with some amazing brands. We look forward to bringing additional ways to help these brands reach more customers and grow our business together.”

This year’s show season will definitely be a lot bigger for Atlantic Marketing, and they are excited to seek out all the opportunities that lie ahead.