Rep Review – Shakespeare Stream

Full disclosure I do get paid to sell marine accessories to boat builders and distributors, but when luck will have it, I also get to use these products in real the real world.  What I’m sharing here are some items in the company quiver that I absolutely loved onboard our own boat SV Magic Bus

So, I’ll start with the Stream from Shakespeare Marine. Funny that one of the first products I’m sharing is a cell booster from a well known VHF Antenna company.  And for those of you who are thinking this makes sense as mobile phones are replacing VHF’s, I’ll challenge you with this image.  A tug is towing a barge and looking to make a 90 degree turn in five minuets.  The barge pilot does not have you on his mobile speed dial, so he is calling you on CH16 to advise you to alter course to help you maintain a safe distance from his pending inescapable turn towards you.  Your cell phone is streaming Spotify and your VHF does not work… yeah a VHF radio is a safety tool no one should leave the dock without knowing how to use properly.

So you’ve got that good VHF, great… yet in this new world of work-aboard/school-aboard/live-aboard times where your boat can be your Covid safe bubble… what we also need is reliable data! That’s where the Stream from Shakespeare fits in making the boat an effective office/classroom with the same connected comfort of your home. My real-world example follows, but the short of it is… you can be in an area with almost NO access to cellular service, and with the Steam installed, you get bars of workably fast LTE, 4G, 5G, etc and your family is rocking Netflix while you’re Zooming with clients. 

How do I know? Well the location was Wardwick Wells… also known as heaven on earth, in the middle of (nowhere) the Exumas National Parks in the Bahamas. This was the type of place you could just sit and watch the tide flow in and out for days, but the agita of knowing your mobile phone was useless would eventually drive you to cut your stay short.  Wardwick Wells is infamous among boaters as being so remote there is no way to connect without a slow and expensive satellite, and we were told stories of people hiking up hills and hoisting up phones as hotspots to get even a hint of 3G data to send a text or call.. always failing more then connecting.

Beautiful for sure…

but no cell tower for 20 miles in any direction.

Knowing the kids were getting close to finals and the Buffalo Bills were making a run to the AFC championship game, it was either stay connected or skip the dream destination.  I got to work on the install and one hour later I can say that was easy.  All the cords, connectors, and even the fasteners needed were in the box.  We ran the antenna about 10’ off the deck with the supplied cable, connected the power cords up to the same 12v circuit our VHF was connected to, and plugged in the black “helm” antenna (we led this down below near the nav station).  Flipped on the switch and the lights started blinking…

Dry fit and she lights up right away!

Our router and the “helm” antenna.

Game on!

I’m not from the “show me state”, but sometimes seeing is believing, and when I set our cellular router on top of the helm antenna pad… it was like magic.  We went from two bars of H+ (aka inconsistent Bahamas 3G) to five full bars of high-speed LTE. In the place known to be so remote all the guides warn you to not expect any communications to work – we were streaming the NFL, hosting Monday MS Teams meetings, and Zoom was full on for the kid’s school.

Just set the router or your phone on top of the “helm” antenna pad – and bingo!
Low bars and no LTE

Rocking the net after instal!

We even invited other cruisers around us to tap into our hotspot to get a few messages out.  It was so easy, our friends did not have a mobile routers (or Mifi’s) so they just put their cell phones on top of the antenna pad and boom – LTE service from their carrier. They then turned on the phone hotspot and it worked just as well as our dedicated router for anyone nearby who connected.  Next time out we will probably just use an older mobile phone as a hotspot and dedicate it to the antenna pad, as most sim card style plans included free calling minuets we could not use if the sim was in the router vs a phone.

Pretty simple install, just screw on the cable and find the highest point you can reach.

So at $600 I was a little leery of the value of this device before I saw the magic happen, but now this is my top tool for assuring were always connected (when we want to be 😊). I’ll be asking my customers to take another look at what this little package can do, and suggest they promote it to all the boaters who are trying to float away… while also wanting to stay in touch with home and work.

P.S. if you’re looking for the best options for data plans in the Bahamas check out this page.


Stonington, Conn. – Atlantic Marketing Company, one of the oldest and largest marine manufacturer representative firms on the United States East Coast, announced today it has been retained by ARCO Marine to represent ARCO’s high-quality and locally made alternators, inboard and outboard starters and tilt/trim motors throughout the Northeast and Mid-Atlantic United States, and eastern Canada.

“While ARCO has a reputation for locally manufacturing high-quality products, the new owners blew us away with the massive improvements they have recently implemented,” said Brandon Flack, president, Atlantic Marketing. “Owners Jason Crawford and Bryan Ley have a clear plan for growing an established brand. They launched an incredible new online marketing tool which includes 3D views of every product they make and also created the most dealer-supportive warranty program we have ever seen. We look forward to supporting them in this vital market.”

“We are thrilled in these hard times to add a top-notch representative firm like Atlantic Marketing to assist with Northeast and Canadian market penetration,” said Jason Crawford, president, ARCO Marine. “We are confident in Atlantic’s experienced staff and are very excited to see the growth they will generate in the near future.”

“In these challenging times our team continues to respectfully push forward,” continued Flack. “We are ever conscious of the incredibly difficult decisions many of our factories are having to make, but we are working tirelessly to keep our clients’ products top of mind.”

ARCO Marine is a U.S.-based manufacturer located in Pensacola, Florida. Established in 1960, the company was pioneers in the replacement parts segment and have a reputation synonymous with premium quality and part reliability. On-site testing is designed to ensure every product that carries the ARCO label will perform at OEM specifications or better, resulting in the most dependable marine engine parts on the market. The new ARCO Assurance warranty program is one of the most comprehensive in the industry, covering parts and labor and will be integral in boosting customer satisfaction and retention.

Henri-Lloyd Appoints Atlantic Marketing

111photo by Atlantic Marketing Company


STONINGTON, CONNECTICUT (USA) – Henri-Lloyd, one of the oldest and most respected marine clothing brands in the world, has chosen Atlantic Marketing Company to represent the company’s technical marine products in the United States and Canada.

“Henri-Lloyd is widely recognized as one of the most trusted and strongest brands in the world, it’s a unique opportunity to be part of such an iconic company at a time when they are redefining technical outerwear in our market,” said Atlantic Marketing President, Brandon Flack. “We are pleased to be able to offer our customers the opportunity to add Henri-Lloyd’s unique assortments in time for the 2020 boating season,” he added.

“We are excited to have Atlantic Marketing represent Henri-Lloyd in the States and Canada,” said Jonas Andersson, the company’s CEO in a statement.  “Brandon and his team bring a wealth of knowledge and impeccable credentials from the marine technical clothing space. They have a proven track record of success in creating winning relationships with their retail partners. As a heritage brand, now entering a second phase of the comeback, we are genuine in our belief in building strong customer relationships. A strong relationship is based on an honest dialog about what has worked well and not so well in the past.  By enlisting Atlantic Marketing, we will create something really special here for many years to come.”

Founded in 1963, Henri-Lloyd became famous through its relentless pursuit of innovation and quality, making products for yachtsmen and women around the world. The original innovative designs remain the template for all modern waterproof performance clothing. Then in the 1980s, the highly influential youth movement of the Milanese Paninari adopted the Original Consort Jacket as its uniform and Henri Lloyd became a credible lifestyle brand across Europe overnight.

Headquartered in Stonington, Connecticut, Atlantic Marketing Company is one of the oldest and largest marine manufacturer representative firms in the US and Canada.  Marine distributors and dealers interested in Henri-Lloyd products should call +1.860.535.8292 or email


Product distribution news release prepared by Social Navigator

Atlantic Marketings Newest Addition, Danny Lawless

STONINGTON, CONNECTICUT (USA) – Atlantic Marketing Company, one of the oldest and largest marine manufacturer representative firms on the US East Coast has added one more! Atlantic Marketing has selected Danny Lawless to be the newest manufacturer’s representative for our North East territory ranging from Rhode Island to Eastern Canada.


Danny grew up in Rochester, New York where he spent most of his time in and out of local yacht clubs and marinas surrounded by the boating lifestyle. After graduating from Jacksonville University in April 2017 with a Bachelors in Marketing, Danny spent two years as the assistant sailing coach for the university. He was a large asset to the growth of their collegiate program; coaching the team to compete for three national championships in Match Racing, Men’s Single-handed, and Women’s Single-handed for the first time in history.


“I am excited and ready to make the move back north, and very eager to take on the northern territory. This position is in a new but familiar industry and is something I have worked really hard for. I look forward to being an instrumental part in the success and growth of the Atlantic Marketing Company.”


Atlantic Marketing is pleased to have him as a  new sales rep, we believe he is going to make a great addition to our team. Keep an eye out for him at upcoming events!


Atlantic Marketing Company Heads North Into Canada.

STONINGTON, CONNECTICUT (USA) – Atlantic Marketing Company, one of the oldest and largest marine manufacturer’s representative firms on the US east coast, is proud to welcome a new territory, along with a whole new rep group to the team.   James Wright of J D Wright & Associates Marketing Limited has now officially joined Atlantic Marketing Company.

The relationship of  Atlantic Marketing and J D Wright & Associates will create a new team of representatives and a new territory to help promote lines in the eastern Canadian marine market.  We have confidence in the demand for innovative marine products in the Canadian market.

Not only is the original Atlantic Marketing team excited for line growth, but they are grateful to have a new member, Doug Wright.

Brandon Flack, President of Atlantic Marketing, expresses his excitement when he said, “Atlantic Marketing and Doug Wright have great synergies with some amazing brands. We look forward to bringing additional ways to help these brands reach more customers and grow our business together.”

This year’s show season will definitely be a lot bigger for Atlantic Marketing, and they are excited to seek out all the opportunities that lie ahead.


Atlantic Marketing appoints Bryn Bachman as a graphic designer and marketing coordinator

STONINGTON, CONNECTICUT (USA) – Atlantic Marketing Company, one of the oldest and largest marine manufacturer representative firms in the US, has appointed Bryn Bachman as a 316889_111101792334637_1130146222_ngraphic designer and marketing coordinator to complement manufacturers sales and advertising programs.

Brandon Flack, Atlantic Marketing president and managing partner, commented “In today’s fast paced world often times factories cannot fulfill the market demands for specific sales support media. Whether it’s print, web, video or email Bryn adds a marine flavor and focus that is consistent with the brands we represent and the market we are selling into.  With Bryn’s intrinsic knowledge and passion for boating she is a great addition to the Atlantic Marketing team and a great resource for our factories.”

While acting in a support role for Atlantic Marketing’s in house needs, Bryn is available for contract work with factories looking for a more complete marine centric solution.  Below is a portfolio of her current work and current software, skills and educational background.



Be Sure The Exhaust System Is On Your Spring Launch Checklist

THOMASVILLE, GEORGIA (USA) – Most boat owners have a checklist of maintenance items to be performed before spring launch.

Leading exhaust systems manufacturer Centek Industries suggests the following items be included on checklists to avoid exhaust system problems during the boating season.

• Inspect your exhaust system for cracks or other signs of physical damage.

• If you see salt deposits, your muffler is leaking water. If you see any discoloration, your muffler has experienced overheating, damage has occurred and may potentially leak. Before considering a repair or replacement, determine why the leak occurred. Almost 100% of the time, this type of leak indicates that the muffler experienced overheating due to a loss of cooling water in the exhaust stream. If the cause of overheating is not corrected, any repair to your muffler will be a short term solution.

• Inspect and replace hoses that are worn, dry rotted, damaged or cracked.

• Tighten all hose connections. Ideally, hoses should be double-clamped.

• Add sound dampening material on the base of the muffler to reduce noise through the hull and on deck.

• To reduce noise from overboard cooling water discharge, consider adding a Gen-Sep to separate the cooling water from the exhaust gasses. The exhaust gas is then discharged to the atmosphere and the cooling water is discharged below the water line, which will eliminate the splash you hear when the gen-set is running.

• If you’ve repowered, you may also need to replace your exhaust system. To get the most from your new engine or gen-set, it is important to make sure that the exhaust system is properly sized. A properly sized exhaust system provides the best sound attenuation and stays within the backpressure limits set by the engine manufacturer.

Marine Exhaust Systems: Frequently Asked Questions

December 18, 2015
Centek Industries

Frequently Asked Questions About Marine Exhaust Systems
Muffler with salt deposit
A salt deposit on a muffler indicates a “weeping” spot where water is escaping.
How to fix a leaking muffler is a question frequently asked
of the exhaust systems experts at Centek Industries.

THOMASVILLE, GEORGIA (USA) – Since 1962, Centek Industries has designed, engineered and built more than 15,000 custom marine exhaust systems for yachts, workboats, military and law enforcement vessels and many of these designs are used continuously to build exhaust systems for thousands of new boats and refits annually.

At Centek headquarters in Thomasville, Georgia (USA), company experts frequently answer questions about the design, engineering and manufacturing of custom marine exhaust systems. Centek’s engineering staff has more than 80 years of marine wet exhaust system design and innovation experience. Centek is the only registered engineering firm to offer fiberglass exhaust components that are Lloyd’s Register Type approved and meet or exceed ABYC-P1 standards. Centek has also earned a Certificate of Conformance for ISO 9001:2008, for the excellence of its quality management system.

Here are three of the most frequently asked questions.

1. How do I make my boat quieter?
This one is right in our wheel house. There are several options available when it comes to sound attenuation for both propulsion and generator engines. Centek assigns a rating to their standard exhaust products with the range going from Good to Better to Best. Generally speaking, and compared to straight exhaust, the Good rated muffler provides 15-18 dB of attenuation, a Better rated muffler gives a 22-28 dB improvement and a Best provides an improvement of 25-30 dB. These are ball park estimates and should be used as a rule of thumb. Also available are custom systems which can provide even better results depending on your specific engine and space available. For generator exhaust, these same standard mufflers and ratings are used but at the same time there are other considerations to take into account. Is the noise you are hearing actually the engine running or is it the irritating splash you hear as the exhaust cooling water is discharged overboard? If the overboard discharge is the culprit, consider adding a Gen-Sep and separate the cooling water from the exhaust gasses. The exhaust gas is then discharged to the atmosphere and the cooling water is discharged below the water line thus elimination the splash you hear when the gen-set is running.

2. I am doing a re-power – can I use the same exhaust?
This is usually one of the first questions asked when it comes to a re-power for both propulsion engines and for generator upgrades / changes. The short answer is maybe. To get the most from your new engine or gen-set, it is important to make sure that the exhaust system is properly sized. A properly sized exhaust system provides the best sound attenuation and stays within the backpressure limits set by the engine manufacturer. When Centek engineers recommend a specific size, they take into account a number of variables which include, but are not limited to, horsepower, raw water flow, exhaust flow and temperatures, the position of components relative to the waterline and the backpressure limits. If you have a question whether or not your current system will work, call and talk with a Centek engineer and let them help guide you through the process. Also, keep in mind that Centek can supply an almost endless variety of elbows and fittings for your new project.

3. I have a leaking muffler. How can I fix it?
Often customers call in with questions about mufflers or other exhaust components that have developed a leak. In addition to looking for dripping water on the muffler body or water in the area of the muffler, another sign to look for is salt deposits on the muffler. These salt deposits appear as a white chalky substance and indicate a “weeping” spot where water is escaping. Before any consideration of a repair or replacement, first determine why the leak occurred. Almost 100% of the time, this type of leak indicates that the muffler experienced overheating due to a loss of cooling water in the exhaust stream. If the cause of overheating is not corrected, any repair is going to be short lived. Centek uses high temperature resins in all our products; however, if cooling water is interrupted, exhaust temperatures can sky rocket quickly. When temperatures reach a certain point, the resin is essentially baked out of the resin/glass matrix causing water droplets to seep from the damaged area.

When a muffler or other exhaust component develops a leak, the best course of action is to replace the item. A good fiberglass shop can patch a leak on a temporary basis but replacement is critical. Keep in mind, when cooling water is lost and temperatures spike, damage can occur to the internals of the muffler or component which is often impossible see.

Have a question about marine exhaust systems? Ask the experts at Centek. Email info, fax your question to 1+229.228.1270, or call 1+800.950.7653 (toll free in the US) or 1+229.228.7653. For more information about Centek, visit the Centek web site.

Centek Industries – 116 Plantation Oak Drive – Thomasville, GA 31799 USA